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政府/院校/教育
一条运河，串起南北的烟火人间！THE GRAND CANAL GIFT 大运河礼物
THE GRAND CANAL GIFT 大运河礼物品牌形象设计
   一条运河，串起南北的烟火人间。 “大运河礼物”全新的LOGO里，藏着一个来自三千年前的汉字。 我们一直在思考： 如何用一枚图形，承载大运河2500年的流动之美？ 最终，我们选择了这个答案... 一个 “D” ，取自“大”字的拼音首字母，勾勒出品牌的身份轮廓； 中间一抹 篆书“水” ，以最古老的文字形态，让“水”的意象穿越时空，静静流淌。 我们想用这个设计告诉你： “大”是格局，是千年水道的气度； “水”是流动，是生生不息的创造力； “礼物”是我们从运河沿岸打捞起的每一份文化惊喜。 这不是一个简单的字母设计，而是一次对“流动文明”的现代转译。 篆书的曲律之间，是运河水波的韵味；刚柔的几何外框，则是对这片土地厚重历史的致敬。 大运河是线，串起了南北的烟火人间； 我们是匠人，把这些烟火变成了可以捧在手心里的“礼物”。 “中国首店”已正式开业！ 从精致的文具到充满巧思的生活好物，每一件产品都是对“流动艺术”的一次再创造。 来店里逛逛，看看你能从这些设计里，读出多少运河的故事？ #TheGrandCanal #大运河礼物 #CanalGift #北京首店 #文创设计 #东方美学 #现代篆书艺术 #CulturalCreative #GrandCanalGift #文旅文创 #中国设计 A single canal, threading through the north and south, connecting lives and stories along its banks. Hidden within the new logo of "The Grand Canal Gift" is a Chinese character that dates back over three thousand years. We kept asking ourselves: How can a single graphic carry the flowing beauty of the Grand Canal?? a waterway that has drifted through 2,500 years of history? Our answer took shape in this design A "D" , drawn from the first letter of "Da" (meaning "Grand"), defining the brand's identity at a glance; At its heart lies the seal-script character "Water" (水) , one of the oldest written forms in Chinese civilization ?? allowing the very essence of water to transcend time and flow quietly into the present. Through this design, we want to tell you: "Grand" is scale, the majestic spirit of a thousand-year-old waterway; "Water" is motion, the endless wellspring of creativity; "Gift" is every cultural treasure we've gathered along the banks of the canal. This is not merely a play on letters. It is a modern translation of a "flowing civilization." Between the curves and strokes of the seal script lies the rhythm of canal waves; within the solid geometric frame lies a tribute to the profound history of this land. The Grand Canal is a thread, stitching together the vibrant tapestry of life across the north and south. We are the craftsmen who transform that tapestry into gifts you can hold in your hands. Our China flagship store is now officially open! From exquisite stationery to thoughtfully designed lifestyle goods, every product is a reimagining of "living art." Come visit us ?? and see how many stories of the canal you can discover through our designs. #TheGrandCanal #GrandCanalGift #CanalGift #BeijingFlagship #CulturalCreative #OrientalAesthetics #ModernSealScript #ChineseDesign #WenChuang #HeritageDesign #ArtAndCulture     字体： 中文采用方正榜书行简体，英文采用Charter字体 中文温润、大气、饱满、有种大丰收的感觉，大运有礼，厚德载物。 Typography: For the Chinese characters, we use Founder Banner Script Simplified (方正榜书行简体) , and for the English text, we use the Charter typeface. The Chinese font feels warm, grand, and full-bodied ?? evoking a sense of abundant harvest. It embodies the spirit of "The Grand Canal brings gifts, and great virtue carries all things."   大运河礼物插图设计 关键词： 天坛、鸟巢、通州燃灯塔、通州千荷泻露桥 天津世纪钟、天津之眼摩天轮 沧州石狮子 临清舍利宝塔 扬州文峰塔 苏州园林、苏州东方之门 杭州六合塔、杭州拱宸桥、西湖 The Grand Canal Gift ?? Illustration Design Keywords: Beijing Temple of Heaven, Bird's Nest (National Stadium), Tongzhou Ranlun Pagoda, Tongzhou Thousand-Lotus Waterfall Bridge Tianjin Tianjin Century Clock, Tianjin Eye Ferris Wheel Cangzhou Cangzhou Stone Lion Linqing Linqing Sheli Pagoda Yangzhou Yangzhou Wenfeng Pagoda Suzhou Suzhou Classical Gardens, Suzhou Gate of the Orient Hangzhou Hangzhou Lihe Pagoda, Hangzhou Gongchen Bridge, West Lake       THE GRAND CANAL GIFT 大运河礼物矿泉水（富锶水） 是由北京GUPENG X GIO GROUP X 大运河礼物 X 禅猫 Title: Logo design Client:The Grand Canal Gift Design:Gupeng Design Inc. Creative Director:Gupeng Designer:Gupeng danyang Guzixin IIIustrator:Seanna Date: 2021.8 |
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