最新案例
经典案例
时尚/服饰消费
商业/饮食/服务
文化/艺术
艺人/歌手
科技/IT电子
建筑/地产
生物/医学
政府/院校/教育
集团/金融/外企
广告/公关/展览
标志/商标设计
书籍设计
海报设计
卡类的设计
礼品/邮品/藏品
探索研究
标志/商标设计
CHINA HUOSHAN DENDROBIUM 李斛记:石破天惊,五年斛香。一株一颗,千金不换。
石破天惊,五年斛香。一株一颗,千金不换。
A Stone's Awakening, Five Years of Fragrance. One Plant, One Jewel, Priceless.

古人造字,象形会意。古篆书“石”字,正是霍山米斛生长环境的真实写照。 
五年野生,不与百花争春色,独守清幽待芳华。这种生命的倔强,是在石骨的缝隙中求生存,静待花开香满谷,万般磨砺终显真颜。

正因为这份顽强,它被称为生长在石头上的“仙首草”,由内而外,益寿延年,保世安康。斛里斛外,皆是天赐之宝。

我们在设计“李斛记”时,将这份自然的馈赠化作视觉语言:
主图形:解构古篆“石”,让一株石斛于方正石字中破壁而出,生生不息。
排版:致敬它长达五年的成长期,品牌文字以年轮般的弧度环绕生长,一圈圈,皆是岁月的沉淀。
包装:以山石为原型,用极简的现代山水线描,勾勒出云深不知处、野斛生清幽的写意画卷。

而整件作品的点睛之笔,是那枚品字形的石头印章。它不只是一枚印记,更是我们对品质最庄重的承诺“一株一颗一黄金”。每一株石斛,都值得我们以黄金的珍视去守护。
岁月不言,唯石能语。这是自然写给时间的一封情书。

#李斛记 #霍山石斛 #品牌设计 #包装设计 #新中式美学 #古篆艺术 #自然与设计 #养生文化 #石斛记 #一株一颗一黄金

石斛品牌李斛记

Nature's truest treasures are forged in patience and solitude. Introducing "Li Hu Ji" (李斛记) ? a brand identity born from the wild cliffs of Huoshan.

Our story begins with the ancient seal script character "石" (Stone). It is the perfect pictographic reflection of the environment where Dendrobium huoshanense thrives: surviving five wild years, never vying for the beauty of spring blossoms, but quietly guarding its purity amidst the mountain mists.

Its resilience is staggering??rooting deep within the stone's marrow, sprouting through the rocky crevices. After enduring such harsh trials, it finally blooms, filling the valley with its fragrance and revealing its true, noble character.

Because of this tenacity, it is revered as the "Immortal Grass of the Rocks," a celestial herb whose essence nurtures vitality from within, promoting longevity and blessing the world with wellness. Every part of this plant is a divine gift from nature.

In designing "Li Hu Ji," we translated this natural blessing into a visual language:

The Core Graphic: We deconstructed the ancient seal script "Stone," allowing a single Dendrobium to shatter through the rigidity of the stone and grow endlessly.
The Layout: A tribute to its five-year maturation. The brand name arcs around the core like annual growth rings?each circle a testament to time's profound sedimentation.
The Packaging: Taking the mountain rock as its archetype, we used minimalist, modern line art to depict mountains and water, sketching a serene landscape where wild Dendrobium thrives in the secluded clouds.

The masterstroke of this entire creation is the stone seal carved in a triangular, three-part shape. It is far more than a stamp??it is our most solemn quality pledge: "One plant, one gemstone, one piece of gold." Every single Dendrobium is worth the reverent protection we would give to gold itself.

Time speaks not, but the stone tells all. This is a love letter from nature, written to the patience of time. 

#LiHuJi #Dendrobium #BrandIdentity #ChineseHerbs #ZenDesign #PackagingDesign #OrientalAesthetics #TimeAndNature #ArtDirection #FiveYearsOfPatience




Title: Logo Design

Client: Lihuji 
Design:Gupeng Design Inc.
ArtDirector: Gupeng
Designer: Gupeng Wangxiaoni
Date: 2024.7
 
京ICP备13006331号 + ©2003-2024 GUPENG STUDIO
Consultant: 18611170207 QQ:1069013858
Tel: (86) 010-58277294 E-mail: design@gupeng.com
Add: Room 102, Huayue International N Building, Datun North Road, Chaoyang District, Beijing, China.