GUPENG DESIGN | 顾鹏工作室| 简称：GP_

GP_ 2005年成立于北京，隶属清华大学美术学院王红卫视觉研究中心，有十余年的积淀和超过500项的成功案例，屡获业界殊荣。GP_一直以来以多元视角审视中国的当下主流文化，秉持以设计思维为圆心，以设计的多样可能为半径，智慧的提供从策略到视觉的一整套解决方案。GP_认为设计不仅是一种生活的生态美学，也是商业行为的一种经济美学。我们要打破所谓“界”的概念，殊途同归，要用大概念的设计思维去有机的表现智慧视觉的适度性，当然它可以是平面、品牌、空间、甚至多维等。

GP_, established in Beijing in 2005, is affiliated with the Wang Hongwei Visual Research Center at the Academy of Fine Arts, Tsinghua University. With over a decade of experience and a portfolio of more than 500 successful cases, GP_ has garnered numerous industry accolades. Embracing a diverse perspective, GP_ consistently examines the mainstream culture in China. Rooted in design thinking, with design's myriad possibilities as the radius, GP_ intelligently provides a comprehensive range of solutions from strategy to visualization. GP_ believes that design is not only an ecological aesthetics of life but also an economic aesthetics of business activities. Seeking to break the concept of "boundaries," GP_ advocates convergence through diverse paths. Using a holistic design thinking approach, it organically manifests the appropriateness of intelligent visualization, whether in the form of graphics, branding, spatial design, or even multi-dimensionality.