GUPENG STUDIO | 顾鹏工作室| 简称：GP_ ( 北京顾鹏图形设计有限公司 ）

GP_ 2005年成立于北京，隶属清华美院红卫视觉研究中心，有二十余年的积淀和超过500项的成功案例，屡获业界殊荣。GP_一直以来以多元视角审视中国的当下主流文化，秉持以设计思维为圆心，以设计的多样可能为半径，智慧的提供从观念与策略到视觉体验的一整套解决方案。GP_认为设计不仅是一种生活的生态美学，也是商业行为的一种经济美学。我们要打破所谓“界”的概念，殊途同归，要用大概念的设计思维去有机的表达智慧视觉的适度性，当然它可以是观念、平面、品牌、空间、甚至多维等。

GP_ was founded in Beijing in 2005 and is affiliated with the Hongwei Visual Research Center of the Academy of Arts & Design, Tsinghua University. With over 20 years of accumulated experience and more than 500 successful projects, GP_ has repeatedly received industry acclaim. GP_ consistently examines China’s contemporary mainstream culture from multiple perspectives, adhering to a design-thinking-centered approach with the diverse possibilities of design as its radius, intelligently providing comprehensive solutions ranging from concepts and strategies to visual experiences. GP_ believes that design is not only an ecological aesthetics of life but also an economic aesthetics of commercial behavior. We aim to break the so-called "boundaries" and converge through different paths, using a broad-minded design thinking to organically express the appropriateness of intelligent visuals—whether conceptual, graphic, branding, spatial, or even multi-dimensional.